Our Story

About Us

BEHIND THE BRAND

About Shop 32034

Some places stay with you long after you leave, and Amelia Island tends to be one of them. It's the kind of place that deserves a brand that actually reflects what it feels like to be here, not the souvenir version, but the lived-in one.

Shop 32034 was brought to life by Concrete & Palm, a design and marketing team rooted right here on the island, built around a simple idea: bring together goods that feel as considered and specific as the place they come from. Some pieces are developed in-house, others made in collaboration with local artists, makers, and small businesses, all of it shaped by this place and chosen with that same sense of intention.

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Meet The Team

Kathryn Bynum

Founder

Ally Kassman

Creative Director

Larissa Ramos

Content Creator

Leah Hensley

Graphic Designer

Fiona Mullen

Photographer

How We Came to Be

From experiencing the magic of the island for the very first time, to supporting local small businesses every step along the way was a special part of how Shop 32034 came to life.

Moving to Fernandina

Kat was sent to Nassau County as a recruiter for the Marine Corps. The first time she drover over the bridge she felt the magic of Amelia Island and knew she was home. She never left.

Settling Down

After finishing her time on active duty, Kat settled own in Fernandina Beach where she purchased her first home, a sweet little block bungalow on South 16th St.

Concrete & Palm

A few years later, Concrete & Palm was born. Since our founding we've served business on Amelia Island including the Williams House, Olive Amelia, Monkey Barrel and more.

An Idea Takes Shape

After spending close to a decade living the island life, the idea of starting a brand that reflected the special magic of Fernandina for locals and loyal tourists started to take shape.

Shop 32034

We started designing the brand, connecting with local makers, exploring product ideas and Shop 32034 was born. Thank you for following along, we can't wait to see what the future holds.

  • 2017
  • 2019
  • 2021
  • 2025
  • 2026