Some places stay with you long after you leave. Others become part of how you live, what you reach for, what you keep around.
Shop 32034 began with a simple observation:
For a place as lived-in and layered as Amelia Island, there wasn’t really a brand that reflected what it feels like to be here.
To live here, or to return often enough that it starts to feel like your own.
To know your way around without needing directions.
To move through it with a sense of familiarity, season after season.
Done Differently, On Purpose
If you’ve spent any time in Fernandina Beach, you’ve seen it.
The shops filled with bright, overdone graphics.
The pieces made for a weekend, not something you’d keep.
They serve a purpose, but they don’t tell the full story.
Because the island isn’t just a vacation.
It’s early walks with coffee in hand.
Windows open a little longer than they need to be.
A way of living that feels easy to settle into.
Shop 32034 was created to hold that version of the island.
Built From the Island
Shop 32034 is an extension of Concrete & Palm, a marketing and design team that began on Amelia Island, where its founder lives and works today.
It started with a simple idea: create something that reflects what this place actually feels like, while supporting the people and businesses here.
What began as a way to bring together and showcase local businesses quickly became an opportunity for Concrete & Palm to build something of their own.
As a team that typically designs and builds for other businesses, this time they were able to apply that same level of care to something of their own.
Each member contributed their area of expertise, shaping everything from the brand to the product to the overall experience.
The result is a fully considered e-commerce shop, built to reflect both the place it comes from and the work behind it.
Rooted in Community
Shop 32034 brings together a mix of in-house pieces and products from local artists, makers, and small businesses across Amelia Island.
Some pieces are designed and developed in-house.
Others come directly from local businesses and collaborators who are already part of the community.
Whether developed internally or created in collaboration, everything is made specifically for Shop 32034 and isn’t available anywhere else.
Each piece is chosen with intention, with a focus on quality, consistency, and a clear sense of place.
It’s not about adding something new for the sake of it.
It’s about bringing together what’s already here, and giving it a place to be seen.
That extends beyond the products.
Through local business features, stories, and ongoing collaborations, the focus remains on the people behind the work and the community that shapes this place day to day.
What It Becomes
Shop 32034 is a collection shaped by the people and the place behind it.
Built through collaboration.
Curated with intention.
Made to reflect what’s actually here.
Everything belongs to this place, and is meant to move with you, wherever you are.